Wisconsin's Cranberry Industry Continues to Lead National Production

Wisconsin's cranberry growers are anticipating a robust harvest in 2025, with projections estimating a yield of 5.3 million barrels.

 

This forecast solidifies Wisconsin's status as the nation's leading cranberry producer for the 31st consecutive year.

 

According to the latest USDA National Agricultural Statistics Service (NASS) report, Wisconsin is expected to supply approximately 65% of the country's cranberries.

 

In comparison, other top-producing states include Massachusetts with a projected 1.75 million barrels, Oregon at 560,000 barrels, and New Jersey at 520,000 barrels.

 

Grant Holley, Executive Director of the Wisconsin State Cranberry Growers Association, expressed optimism about the upcoming harvest.

 

He noted that growers are hopeful for a strong crop, despite the unpredictable weather and other challenges inherent in agriculture.

 

Holley emphasized the industry's reliance on a blend of generational knowledge, innovation, and advancements in marsh management and growing practices to ensure a successful harvest.

 

Cranberries have been Wisconsin's official state fruit since 2004 and represent the state's number one fruit crop in both size and economic value.

 

The industry supports over 4,000 jobs and contributes nearly a billion dollars to Wisconsin's economy.

 

Wisconsin's cranberry cultivation spans 25,000 acres across 19 counties in the central and northern regions of the state.

 

Approximately 5% of the annual crop is sold as fresh fruit, while the remainder is processed into products such as frozen berries, dried cranberries, juices, and sauces.

 

The cranberry harvest typically begins in late September and runs through October.

 

In addition to its economic impact, the cranberry industry is celebrated through various festivals across the state.

 

Notable events include the Cranberry Blossom Festival in Wisconsin Rapids, the Manitowish Waters Harvest Festival, the Warrens Cranberry Festival—the world's largest cranberry festival—and the Lake Nokomis Cranberry Festival in Eagle River.

 

These festivals offer residents and visitors alike the opportunity to engage with Wisconsin's rich cranberry heritage.

 

As the 2025 harvest approaches, Wisconsin's cranberry growers remain committed to maintaining their leadership in the industry, ensuring that the state's cranberries continue to be a staple in households nationwide.